About Us

Apenzar [ah-PEN-zar]: from Asturian, meaning "to start"

We are a management consulting firm that provides McKinsey-level service to small and medium businesses.

We believe in building long-term relationships with a select group of clients and are dedicated to adding value through a unique combination of traditional business sense and innovative analysis.

Worried that you've never heard of us? That's by design.

Since our founding in 2014, we've maintained a boutique feel, and for the past several years, 100% of our new clients came from referrals.

We don't advertise because we don't need to.

We believe in strict confidentiality for our clients, so you won't find our website littered with logos or canned testimonials. When you work with Apenzar, your brand comes first. We work for you—never the other way around.

We're so committed to your privacy that we're not even on social media.

So why are you reading about us now?

For a limited time, we're taking on new clients as we launch our premium financial modeling services. We're excited to build new relationships with SMBs and provide the type of custom financial models once only available to large corporations.

If you're looking to grow your business—or just navigate your business through the most challenging times we've seen in 100 years—we'd love to work with you.

Please reach out to see if a partnership with Apenzar is right for you.